There are many misunderstandings and myths about what creativity is. One myth trumps all. The idea that creativity, or originality (those words are often spoken in the same breath) is creating something out of nothing. A spontaneous impulse, divine inspiration. Eureka! This notion of creativity, as a spontaneous impulse and also an expression of individual genius, is strongly linked to our image of the artist as a lonely genius. A cliché of greatness, but a persistent one (even among artists). Read More...